{"id":17126,"date":"2024-12-18T09:50:28","date_gmt":"2024-12-17T20:50:28","guid":{"rendered":"https:\/\/milfordasset.com\/?p=17126"},"modified":"2025-09-18T20:29:15","modified_gmt":"2025-09-18T08:29:15","slug":"how-to-choose-a-kiwisaver-provider","status":"publish","type":"post","link":"https:\/\/milfordasset.com\/insights\/how-to-choose-a-kiwisaver-provider","title":{"rendered":"How to choose a KiwiSaver Provider"},"content":{"rendered":"<p>KiwiSaver is one of the very best ways New Zealanders can prepare for the future. So, while you enjoy some downtime, we&#8217;ve done the hard work for you and summed up what we think are important factors to consider when comparing KiwiSaver providers.<\/p>\n<h3>Investment Expertise<\/h3>\n<p>This is where the rubber hits the road. Your KiwiSaver provider\u2019s ability to produce <a href=\"https:\/\/milfordasset.com\/funds-performance\/view-performance\" target=\"_blank\" rel=\"noopener noreferrer\">good investment returns<\/a> is key.<\/p>\n<p>Every <a href=\"https:\/\/milfordasset.com\/what-we-offer\/kiwisaver\">KiwiSaver provider<\/a> manages funds differently and that means their investment performance can vary significantly. With the power of compounding returns, even a 1 percent p.a. better return over a long period of time can make a significant difference to your balance at retirement. It can increase your savings by tens of thousands of dollars or more, depending on how much time you have and the type of fund you&#8217;re in.<\/p>\n<p>A way of comparing managers is looking at their investment performance over a long period of time, for example 5 or 10+ years. Although past performance is not a guarantee of future performance, it is an indication of how skilled a provider has been at managing your money over time.<\/p>\n<p>There are a range of online tools to help someone see the track record of each provider and the returns they have delivered. Providers publish their returns on their own websites, but for more independent research, Morningstar produces a <a href=\"https:\/\/www.morningstar.com.au\/insights\/funds\/257124\/kiwisaver-survey-september-quarter-2024\">KiwiSaver Survey<\/a> every quarter that allows you to easily compare providers after fees.<\/p>\n<h3>Active Fund Management vs Passive Fund Management<\/h3>\n<p>Active Fund Management, as its name implies, takes a hands-on approach. The aim of active fund management is to produce better returns than a specific share market or benchmark over time, by actively managing risk and return. It involves deep analysis of which companies to invest in and which to avoid. This can also mean higher fees as you are paying for professional analysis, however with the ultimate goal of strong after-fee returns.<\/p>\n<p>Passive Fund Management is based on the belief that on average it\u2019s too difficult to identify the right and wrong companies to invest in. Therefore you\u2019re better off passively investing with the goal of mirroring the return of a particular share market or index, minus a small fee.<\/p>\n<p>People saw their KiwiSaver balances fall because of COVID-19. Escaping the wrath of the COVID Crash was difficult, but some managers fared better than others. The downturn in the market also opened up opportunities for buying shares in generally well-performing companies at lower prices. Having cash holdings set aside enabled an <a href=\"https:\/\/milfordasset.com\/about-us\/active-investing\" target=\"_blank\" rel=\"noopener noreferrer\">active manager<\/a> like Milford to purchase these types of shares.<\/p>\n<h3>Skin in the game<\/h3>\n<p>Trust is of the utmost importance when someone is dealing with your money. So how can you be confident in your KiwiSaver manager\u2019s ability to make the right investment decisions on your behalf?<\/p>\n<p>Milford has a policy that its staff invest in the same funds as their clients. Not every investment company does this. We believe it is important to stand by our clients. So when markets go down, we see our own balances drop and know how unsettling that can be. You can believe our team is highly motivated to have your funds do the best that they can because we&#8217;re on the journey with you.<\/p>\n<p>Think of a pilot flying the plane you&#8217;re travelling on. They&#8217;re highly motivated to get that plane safely on the ground, it\u2019s the same with us when managing our clients&#8217; money.<\/p>\n<h3>Transparency and Communication<\/h3>\n<p>Transparency is important because it&#8217;s your money &#8211; the funds belong to you, so you should fully understand where your money is invested, why it&#8217;s invested there and most importantly, how it&#8217;s performing.<\/p>\n<p>Milford communicates with our members every month through our Monthly Review, blogs and one-off emails. Milford\u2019s Mobile App and online <a href=\"https:\/\/portal.milfordasset.com\/login?log=kiwi\" target=\"_blank\" rel=\"noopener noreferrer\">portal<\/a> have been developed to allow full visibility over your balance, your contributions, as well as how your KiwiSaver account is performing and the returns you have been receiving over different time periods. It also shows how your funds are made up and which companies your money is invested in.<\/p>\n<p>And if you really aren\u2019t sure, there is an option to speak to a real person with the investment knowledge to help.<\/p>\n<h3>Value for Money<\/h3>\n<p>Like anything you pay for, you can pay more or less but it comes back to value for money.<\/p>\n<p>You shouldn\u2019t judge a KiwiSaver provider solely on returns or fees. What they offer in terms of online <a href=\"https:\/\/milfordasset.com\/digital-advice-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpil=\"url\">planning tools<\/a> and access to expert guidance, should weigh on your decision.<\/p>\n<p>The best KiwiSaver providers give their customers access to financial experts who can offer advice and coaching for how to get the most out of your savings and ensure you are well prepared for the future.<\/p>\n<p>Milford\u2019s <a href=\"https:\/\/milfordasset.com\/tools-guides\/kiwisaver-retirement-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">KiwiSaver Calculator<\/a> takes information about your personal situation and maps out what your KiwiSaver balance could look like over time. Milford also has <a href=\"https:\/\/milfordasset.com\/digital-advice-tools\">digital advice tools<\/a>, which will ask you a series of questions to establish your investment goals and risk tolerance and then recommend the appropriate Milford Fund.<\/p>\n<h3>Is your KiwiSaver money working as hard as it should?<\/h3>\n<p>With all these things considered, it all boils down to customer satisfaction. At Milford, our clients are at the heart of our decision making, and it shows. We have been rated Consumer People\u2019s Choice for our KiwiSaver Plan seven years in a row. We won both Canstar&#8217;s<a href=\"https:\/\/www.canstar.co.nz\/star-rating-reports\/provider-of-the-year-kiwisaver\/\"> KiwiSaver Provider of the Year<\/a> and <a href=\"https:\/\/www.canstar.co.nz\/star-rating-reports\/outstanding-value-kiwisaver-2024\/\">KiwiSaver Outstanding Value Award<\/a> 5 years running. We were also awarded Canstar&#8217;s 2024 Award for <a href=\"https:\/\/www.canstar.co.nz\/kiwisaver\/milford-no-1-customer-satisfaction\/\">Most Satisfied Customers\/KiwiSaver<\/a>.<\/p>\n<p>If that sounds like the kind of company you\u2019d like looking after your KiwiSaver money, why not join our KiwiSaver Plan right now?<\/p>\n<p><a class=\"new-kiwi-link btn outline arrow black\" href=\"https:\/\/kiwisaver.milfordasset.com\">Join or switch in minutes <i class=\"fas fa-chevron-right\"><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KiwiSaver is one of the very best ways New Zealanders can prepare for the future. So, while you enjoy some<\/p>\n","protected":false},"author":25,"featured_media":42597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[849,710,780],"tags":[],"media_type":[701],"fund_category":[704],"class_list":["post-17126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kiwisaver-101","category-getting-started","category-kiwisaver","media_type-read","fund_category-milford-kiwisaver"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose a KiwiSaver Provider - Milford<\/title>\n<meta name=\"description\" content=\"KiwiSaver is one of the very best ways New Zealanders can prepare for the future. 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